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Time. It’s always in short supply. Finding time to devote to social is a serious issue and a valid business concern. That’s especially true when having to prove the ROI of time spent on social. How and when, you implore, can I possibly fit this in? How can I streamline it? Take heart; there is [...]
There are two main configuration and access options related to email. Both are available for your use; you don’t have to choose one or the other. Both have unique characteristics to consider. The options are POP3 and Webmail. POP3 Email Post Office Protocol 3 If you run Outlook or something similar on your computer, you’d [...]
Previously, it was relatively simple to select a company name. There wouldn’t be much that you had to check. Mainly, it was more of a business check to see if the name was an established business and set up with necessary business licensing requirements. Today, you have to look everywhere online and consider how a [...]
One of the first questions people have when setting up websites is: which host should I use? This is a very important question to answer, as you probably don’t want to switch hosts very often, if at all. Selecting a host requires much research ahead of time. You need to determine your requirements and then [...]
I imagine that many individuals and small businesses know that they should have a presence online, but are unsure of the overall process and how to proceed. I’ve started a blog post series that will walk you through the process, in the order that will make it run more smoothly. There are several main phases [...]
More social = more considerations for one’s overall content strategy. How do you effectively produce content so that it gets as much mileage across as many platforms as possible? This is my question of late. I’m in the midst of reviewing everything and upgrading everywhere. As I’ve been delving into everything in more detail, I’ve [...]
When to tweet. What to tweet. How to tweet. Where do you begin? There are many, many factors and variables that go into a Twitter strategy. Not only do you have to think about the tweets themselves, but you likely have to also tie them in to a number of activities and platforms. Some examples [...]
Is tweeting an art or a science? It’s both, I think. For the science aspect, tweets are analyzed and tallied via various algorithms. There are also basic tenets of building and managing a Twitter feed. What about the tweet content itself, though? Does it matter? Absolutely. There are definitely some concepts to keep in mind [...]
