7 Critical Factors for Determining a Twitter Strategy

When to tweet. What to tweet. How to tweet. Where do you begin? There are many, many factors and variables that go into a Twitter strategy. Not only do you have to think about the tweets themselves, but you likely have to also tie them in to a number of activities and platforms. Some examples [...]

Components of an Online Presence

There are five main components to a social media online presence for all users. These are blogs, Twitter, Facebook, Google+, and YouTube. There are also additional components that are important in establishing your reputation as an expert: LinkedIn and Quora. In this post, I’m listing each and highlighting features specific to each platform. I believe [...]

The Art of the Tweet

Is tweeting an art or a science? It’s both, I think. For the science aspect, tweets are analyzed and tallied via various algorithms. There are also basic tenets of building and managing a Twitter feed. What about the tweet content itself, though? Does it matter? Absolutely. There are definitely some concepts to keep in mind [...]

Welcome to Our Revised Site!

It’s been a while in the making, but we’re launching a new look and updated presence. We’ve also added some packages to help you establish your online presence. Take a look. We’d love to work with you and help you get and maintain a foothold online. See you on the Internet!