When to tweet. What to tweet. How to tweet. Where do you begin? There are many, many factors and variables that go into a Twitter strategy. Not only do you have to think about the tweets themselves, but you likely have to also tie them in to a number of activities and platforms. Some examples [...]
The Art of the Tweet
Is tweeting an art or a science? It’s both, I think. For the science aspect, tweets are analyzed and tallied via various algorithms. There are also basic tenets of building and managing a Twitter feed. What about the tweet content itself, though? Does it matter? Absolutely. There are definitely some concepts to keep in mind [...]
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