7 Critical Factors for Determining a Twitter Strategy

When to tweet. What to tweet. How to tweet. Where do you begin? There are many, many factors and variables that go into a Twitter strategy. Not only do you have to think about the tweets themselves, but you likely have to also tie them in to a number of activities and platforms. Some examples [...]

Components of an Online Presence

There are five main components to a social media online presence for all users. These are blogs, Twitter, Facebook, Google+, and YouTube. There are also additional components that are important in establishing your reputation as an expert: LinkedIn and Quora. In this post, I’m listing each and highlighting features specific to each platform. I believe [...]