Wondering how to use Twitter and Facebook for your company – or if you should even consider it? You’re not alone. Both are being used extensively for business purposes. There are benefits to both as well as concerns – and that is why it is imperative that your company at least finds out more about how social media works.
Bottom line: by all means, consider using social media. It’s not going away, and could help your business. If nothing else, your company would look current and fresh – one that keeps up with change instead of stagnating.
Our Background
We’ve been at this since May, 2009. There is much involved in maintaining an online presence. Twitter and blogs require constant updating and attention. Plus, social media is fluid. It is constantly changing. It’s imperative to keep up with developments. For instance, two recent changes in Twitter alone in the last few weeks include addition of a new geography feature and inclusion of advertising. We stay on top of all of this so you don’t have to.
Our Metrics
We are experienced in all these areas and have some data to provide. Our focus is on quality, and I believe the metrics below reflect that.
Twitter
- Topsy.com listing as “Influential”
- Steady, continual increase in number of followers
- Numbers on Twitalyzer.com are consistently high for “passion”, which indicates loyalty by followers
Blog
- Included in Alltop on the Technical Writing page
- A recent post was featured on Holy Kaw on Alltop
- Numerous posts have been added to the TC Library, and online database for articles related to technical communication
- A number of posts have been added to people’s Del.icio.us pages
- A number of posts have high PostRank rankings
Facebook
- We also have a page on Facebook now
All
- Socialmention.com stats show a loyal following
